Keith Prowse

Iconic. Prestigious. The true home of hospitality. After setting the hospitality bar from which all should measure against in B2B experiences, Keith Prowse knew online was the next step for the company.

The UK’s leading Sports and Events hospitality provider wanted to attract customers to browse and purchase hospitality events online.

  • Website Development
  • Strategy
  • UX Design
  • Digital Consultancy
  • Tracking and Analytics
  • Biometrics

The Challenge

A fresh, innovative and responsive design was needed for Keith Prowse to match the high-quality standards of their events. The need for a powerful site was made even more pressing by the expensive nature of offline sales. The challenge was to increase total online sales of Wimbledon from 5% to 20% in just 18 months.

The improvements for Keith Prowse extended to user-ease. A long complex user journey was in need of simplification for maximum impact. It also needed to incorporate upsell opportunities.


The Solution

Riverr used a variety of approaches for Keith Prowse. First, strategy and planning identified the need for a refresh of user journey mapping. This was crucial for ensuring the ease and satisfaction of online users on their site, to translate into more online sales.

As this was Keith Prowse’s key challenge, Riverr embraced the ins and outs of the site through multiple integrations, their target audience and incorporated unique biometric testing into the development of their UX design and custom development. Robust testing of user journeys created simple but effective paths for customers to follow. To ensure accountability, tracking and analytics were also involved in the design so Keith Prowse could monitor results easily.

The Results

The numbers speak for themselves, and demonstrate Riverr’s eye for details. Conversion rates have increased dramatically, reflecting the new website attracting the relevant traffic. Not just attracting the right traffic either, but engaging it too, with a huge number of enquiries.

Through expert handling, Riverr were able to produce tangible and impressive results for Keith Prowse through multiple and complex integrations.

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