Material Focus

Material Focus are a government funded organisation tasked with changing the UK behaviour towards electrical recycling. Electrical recycling has been widely adopted across other European Countries but the UK is lagging behind. In May 2020, a nationwide ‘Recycle your Electricals’ campaign was launched by Material Focus to drive awareness and behavioural change.

  • Website Development
  • UX Design
  • System and Data Integration

The Challenge

Riverr were engaged by Material Focus to support with the design and development of a website that would become the go-to for anyone looking to recycle household electricals. The challenge was engaging people on a topic they would rather not have to think about, as well as spreading the message of their campaign.

The Solution

One of the key requirements of the site was a mechanism to allow the user to search for their local electrical recycling point – Riverr designed and built a custom solution using Google Maps API hooked up to a dynamic database containing each of the UKs electrical recycling points. UX design was crucial to encourage users to continue their recycling journey.

In addition, Riverr built a user portal offering a personalised experience for different user groups. The portal allows schools, local authorities, businesses and other groups to access the assets they need to start their own recycling program.

The site was interactive, friendly and offered suggestions throughout, to emphasise ease of recycling and encourage change of behaviour.

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