LAB and Contentful: A masterclass in running the ideal proof of concept


Gemma Kane | 29th September 2021 | 2 min read

We believe there has never been a more exciting time in tech and to introduce flexibility as a strategy.

Flexibility as a strategy is our way of explaining what is the right underpinning architecture to experiment with, in order to learn now and well into the future. We hear all the time from CTO’s who are struggling with making the most out of their existing digital systems and sometimes lack the confidence, ability or organisational structure to take advantage of new technical opportunities.

If you have decided a new piece of technology is the right fit for your business and have convinced your company to run a proof of concept, you’ll want to ensure it is successful and this is what we will demonstrate to you in this masterclass.

This masterclass is a collaboration between our technical experts at Riverr and LAB Group alongside our partners Contentful.

More about our speakers

Running the session will be LAB Group’s – Group Head of Digital, Matt Webb. Matt is an advocate of all things composable architecture and has been a MACH Alliance tech council member from the start, as well as a MACH Alliance ambassador.

From Contentful, we have Principal Solutions Engineer Thomas Clayson. Thomas brings years of expertise in digital experience optimisation, delivering technical solutions to market that drive better user experiences, business outcomes and revenue, including in experimentation, marketing automation, and most recently at Contentful in CMS.

Book here: LAB and Contentful: A masterclass in running the ideal proof of concept

Event Date: 14th October, 11am


Agenda & Topics to be covered in this session will include:

  • Choosing the right tech partner
  • Define a POC and be clear on the why
  • What goes into a POC
  • Common pitfalls
  • Tips for set up

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